Creative guidelines to improve App campaign performance

Strong creative assets are critical to App campaign success. Google uses these text, image, and video assets to automatically create and deliver the most relevant App ads across our largest properties, including Google Play and YouTube.

Our best practices guide offers recommendations for creating better App ads. For example, give users a sneak peek at your app “experience” by including close-up images of in-app features in your video assets.

To see how your text, image, and video assets are performing, check your asset report regularly. Gradually substitute poorly-performing assets for new assets to keep your ads fresh while minimizing performance fluctuations.